Just click here to go to the Amazon sweepstakes page.
What do you get when you combine beauty, brains, and talent with over 60,000 Instagram followers? If you are Fast & Furious actress and best selling poet Mirtha Michelle Castro Marmol, you get two Amazon best-sellers in the same week, as just announced in the December 1 issue of our Outskirts Press self-publishing newsletter.
Elusive Loves; Amores Esquivos is the actress/poet/author’s highly-anticipated follow-up to her Outskirts Press debut Letters, To the Men I Have Loved, which was published in June 2014 and quickly shot to best seller status on both Outskirts Press and Amazon. It has been one of our top 10 best-sellers 16 times out of the last 17 months!
So when it came time to publish her follow-up, Mirtha Michelle leveraged her highly influential social media presence months in advance to build up buzz and anticipation for Elusive Loves; Amores Esquivos. The results were no less impressive, as Elusive Loves hit #1 in her category on Amazon even BEFORE the Nov 15 launch date she had told her 63,000 Instagram followers.
That tends to happen when you count celebrities like Selena Gomez and Kim Kardashian among your friends, and invite Hollywood A-listers like Vin Diesel and Michelle Rodriguez to your book-launching parties.
But perhaps the biggest reason for her success is her “platform” and the tenacious way in which she builds upon it, supports it, and embraces it. It also doesn’t hurt that both of her books are honest, inspiring, and intimate studies of love and relationships, which brings us back to the beauty, brains, and talent I mentioned earlier.
Keep it up, Mirtha Michelle! We’re with you.
As a side note, I know we’re in the middle of an on-going blog series about our migration to Responsive Website Design, and we’ll get back to that with the new RWD Author Webpages next time…
Over the past several weeks I’ve been discussing the milestones involved in migrating the Outskirts Press web presence and email communication to RWD (responsive web design), which I defined here.
- Landings Pages
- Email Communication
- Author Webpages
- Outskirts Press External
- Outskirts Press Internal
We’ve already discussed the new RWD landing pages and the on-going process of migrating our various forms of email communication with our client-authors. October 15 marked the first newsletter to be formatted online and distributed via email in RWD, and it was a great success. Today was the second such distribution (seeing how today is the closest business day to the first of the month).
The distribution of the newsletter is a three step process. An email version gets sent out via email to the client-authors who have subscribed to it. In the past, this email would contain the entirety of the newsletter content, and in HTML tables that were pretty rigid (non “liquid”) irregardless of device. The result on a desktop monitor was fine, and even on most tablets it looked pretty good. But if you were receiving our emailed newsletter on your smartphone (as more and more people are doing), it was challenging to read because the HTML tables forced the whole design (and therefore the fonts) to be too small for easy viewing.
So step one was to design a new RWD version of the emailed newsletter. And, in doing so, we also truncated the sections so they were shorter (no one likes scrolling forever and ever on their phone), which encourages more click-thrus to our online website version to “read the full story.”
The second step, therefore, was creating that online website version of the newsletter, also in RWD. And you can see that version by clicking here. If you take your mouse and “grab” the corner of your browser window and “slide” it larger or smaller or wider or narrower, you can see how the RWD reacts dynamically to the size of your browser.
The third step is distributing the newsletter content through our various social media channels, which begins with posting it on the Outskirts Press blog, where it is picked up via RSS syndication for distribution to our Twitter and Facebook pages.
Done and done.
And that brings us to the fourth milestone in our full migration to RWD — the author webpages. And I’ll start that (larger) subject next time.
Over the last few posts I have been talking about the migration steps Outskirts Press is currently involved in to transition our web presence to RWD (responsive web design). Last week I talked about the first milestone, landing pages.
Email communication is the second milestone, and this is such a large undertaking that it is on-going even as we proceed to the third milestone, newsletters, which I will discuss next time.
There are many ways we communicate with our clients via email, so transitioning our email communication to RWD is a big project. The main way we communicate via email is also the most common — when one of our authors writes us an email and we respond (or vice versa). Since this form of communication rarely includes graphics, and is almost universally in text-format, this type of email communication does not require a migration to RWD. Simple emails already look fine across all forms of devices.
The next type of email communication we have with our clients are “front-end” communications. These are a combination of automatic and “human” emails that communicate with our non-published authors. While the majority of these emails do not contain graphics, either, a migration process is necessary because many of them were previously formatted in HTML to “make them look nicer.” Well, they looked great on computer monitors and tablets, but were often too small to read on phones. Hence the necessity to migrate them to RWD, so they look great regardless of the device our authors read them on.
Another type of email communication is our trademarked Marketing COACH, which consistently provides creative, online assistance, coaching, and help to our published authors for literally years after publication. No other publisher offers anything like it. Most of these emails contain graphics and links (especially to our author community pages on Facebook, Twitter, YouTube, Instagram, Pinterest, and Google+) and therefore the migration to RWD was very important. Needless to say, changing years and years of marketing emails is a daunting undertaking, and this is a process that is currently on-going, even as the next stages are also being worked on. Here’s an example of a new Marketing COACH email in RWD as it appears on desktop monitors and tablets vs. smart phones.
The final type of email communication is our newsletter, which is distributed via email and also available on our website. We distribute two newsletters a month, at the beginning and middle of each month. Tomorrow’s newsletter will be our first newsletter in RWD, and one more milestone we’ve completed. More about the RWD newsletter next time…