Day: April 7, 2011

blogging

Blogging Advice

Ahh.. and there’s the proper spelling, because even though “blogging advise” is the second Google Search Suggestion, “blogging advice” is the first.  And this further supports one of the pieces of advice I am sharing about blogging that I learned at a recent webinar: that multiple postings throughout the day allow you to title blog headlines differently, which thereby increases your chances of matching a common or popular keyword or phrase. 

Yes, it’s true that “content is king” but the jewel in the crown is the content in the headline of the blog. The “weight” Google or Yahoo gives keywords appearing in titles of blog postings far exceeds the value content receives in the body of postings.

And that’s not even the advice I was planning to share with this post. This is:  We’ve discussed posting multiple times per day, and we’ve discussed on what days it is best to post.  Now let’s talk about the best times to post.   According to statistics compiled by “social media scientists” the best time to post is in the morning.  Well, that’s okay if you’re only posting one a day, but what about the second and third postings?  This is my third posting of the day and it is going “live” in the afternoon (or evening, depending upon your point of view and what part of the world you are on).

So, ultimately, the “time” you schedule for your posts depends upon the time zone you want to target… and we’ll talk about that next time.

blogging

Blogging Advise

Yes, I realize I’ve improperly used the word “advice” in the headline for this blog posting: “Blogging Advise” and here’s why I did it:  “Blogging Advise” is second in Google Search Suggestions, which means I’m not the only one putting the “s” instead of the “c” when looking for blogging advice.  It is apparently a fairly common thing to do. So when all those people are looking for “blogging advice” and they enter “blogging advise” into Google, there’s now a better chance that MY blog will appear higher in the search terms.  Do those people care too much about the contextual meaning of “advice” vs. “advise?” I doubt it.  They probably care more about getting what the are looking for, which is not a grammar lesson.

So, I’ve already given one piece of advice, which is, when it comes to blogging, it benefits you to title the subject of your blogs according to what people are actually searching for, and to use the terminology (and yes, even the actual spelling) of what they are typing into the search engines. 

I have a love-hate relationship with Google Search Suggestions, which I’ve discussed at length on this blog in the past, so I won’t reiterate it here, but instead, still coming up later today, I will mention another piece of blogging advice I gleaned from the recent webinar from the Social Media scientist, Dan Zarrella…  As you can see from these shorter, multi-day posts, one of his pieces of advice was to post multiple times throughout the day. So I’m continuing to do that. Another is to post on days of the week according to your objectives for the blog…

blogging

Blogging Advice for Writers

Another piece of advice I learned from this “Social Media Scientist” is that you should blog on specific days of the week according to what you hope to accomplish with your blog. For instance, if you are trying to generate comments, blogging on the weekends is shown to be statistically better since people have more time to comment, and there is less competition for their time.

On the other hand, if you are trying to generate click-thrus, blogging during the weekdays is better because people are more pressed for time, given their own responsibilities, and are therefore more likely to click-thru on a link you have in your post than comment on your blog.

Well, that’s a no-brainer for this blog, since I’ve already discussed the logistic reasons why I don’t have “commenting” enabled.  But for your own blog, the goal may be different…