There’s only one main graphic element remaining to be discussed as we talk about the current Outskirt Press Facebook welcome graphic and its creative elements. The creative component is “phase 1” of a 3-4 week series about how to creatively design a “Facebook Welcome Page” and then how to technically create it within Facebook. We’re almost done with the creative part. In fact, there’s only one more graphic left. (Well, there are actually two, but the last graphic is just a small element to complete the very bottom part of the vertical banner.). Tomorrow I’ll reveal the whole Facebook welcome graphic in its entirety, Of course, you’re welcome to cheat by going straight to our Facebook Page and, if you’re not a fan/friend, yet, you’ll see our Welcome page.
Our Welcome graphic is composed of rolling monthly opportunities, promotions, incentives, or perks. We discussed the general giveaway, concerning the Barnes & Noble NOOK last week, and we discussed January’s event (Fandemonium Volume 2) yesterday. Our graphic will show two months at a time. That means, on February 1, the January graphic will go away, February will move “up” and the March monthly event or announcement will drop neatly into place. One general suggestion to keep in mind when it comes to incentivizing Facebook links is to KEEP giving your friends/fans valuable promotions or content above and beyond whatever prompted them to join in the first place. Many of our current fans “liked” us on the chances they would win an Amazon Kindle last Christmas. Only one could win. So what do you do, as a business, an entrepreneur, a marketer, or an author, to keep those fans from “unliking” you once the giveaway is over? You keep giving them value. In our case, we kept the giveaway going, and even upped the stakes for a NOOK, but we also gave them a chance to publish for a free in a Facebook anthology.
And, in February, we’re giving them the chance to win a free Apple iPad2:
We don’t reveal too much more than that in our Facebook Welcome graphic — just enough to whet their appetites and hopefully get them to “like” us, if they haven’t already – or to get those who have already “liked” us to stick around for a couple weeks on Facebook. By that time, hopefully, they’ll have come to see our value as a book publishing and marketing firm and we’ll have earned their business when they’re ready to publish.
And that, in short, is an example of how you can use Facebook to build relationships with your potential clients/customers, regardless of whether you are a start-up, a corporation, or a published author.