All this week I’m discussing the New & Improved Outskirts Press, which began on August 1 with the unveiling of our new RWD website for new authors (see below), new packages for everyone, and new inclusions with all new services (like more free galley revision rounds, more free image insertions, Publishing Tip Sheets, the Book Marketing … Continue reading Social Media Branding
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In my previous post, I announced the *new* Outskirts Press, which is scheduled to launch on August 1 with a new website for new authors, and new branding and new packages for everyone. As we gear up for that exciting launch, some new branding will start to “trickle” into our other online presences, beginning with … Continue reading Branding the new Outskirts Press
On this blog I have often discussed the topic of marketing & branding, particularly as it applies to self publishing and social media (sites like Facebook and YouTube, etc.). In fact, in some specific posts in the past, I displayed graphics presenting the way in which Outskirts Press brands itself on multiple social media channels in an … Continue reading Self Publishing Branding on Social Media Channels
A few weeks ago I discussed the ongoing process Outskirts Press was engaged in to brand all our social networking channels–or at least the ones we were active with, which were/are Facebook, Twitter, YouTube, and our Blog). In those postings I showed screen shots of the new branding for each channel as it went live. … Continue reading Blog voting on blog branding
With Facebook branded, the next step was to brand our channel on YouTube. I’ve blogged in the past about setting up a channel on YouTube that gives you the degree of design control I will focus on now, so I won’t reiterate that part. But basically, YouTube provides much more control over the look and feel … Continue reading YouTube Channel Branding
When you grow as fast as Facebook, you are constantly tweaking “things” to improve them. The same thing happened (and is still happening) with us at Outskirts Press. Not that I’m comparing our growth to Facebook’s (I wish!) – but we have had quite a few “versions” of our website since it launched in 2002, … Continue reading Branding Facebook Pages
Let’s first take a look at the NFL’s Twitter page so you can see an example of what I discussed previously. Depending upon your monitor’s resolution, you will either see the NFL logo clearly visible and non-obstructed along the left-hand side of the “conversation” box. Or, if your monitor has a lower resolution, you may … Continue reading Branding your Twitter page
Before the Super Bowl this past weekend I went to the NFL’s Twitter page to see what a media phenomenon like “the big game” was having on the social media site. Yes, lots of tweets and yes, lots of followers (over 1 million – wow!). I also liked the way they had “branded” their page with … Continue reading Twitter, the Super Bowl, and branding
Well the Sapphire theme didn’t look so hot either, so for today’s post I’m trying a theme called “Contempt.” Contempt? Really, WordPress? That’s like naming a movie “Gigli” and hoping it makes any money. Titles are very important, and I’m not talking about employee titles like “President/CEO” which, to me, always sounds so huffy-puffy. No, … Continue reading More on branding, SEO, and blogging
Last week when I blogged about our Best Book of the Year process, I mentioned that some pictures from the August 20th EVVY Awards would be posted on my blog soon. The pictures I referred to were those taken by the CIPA photographers (I smiled for so many pictures as I accepted our authors’ awards … Continue reading The New & Improved Outskirts Press Newsletter
President of Outskirts Press 