So you want to use the photo strip on the top of your Facebook Fan page to advertise a service or product, but you do not want to diminish the aesthetic nature of the thumbnail images themselves? This series of blog postings over the past few days have discussed that very goal. Yesterday’s posting revealed … Continue reading Marketing on Facebook with the Photo Viewer Photo Strip – Part 4
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In yesterday’s post I mentioned that the Facebook photo strip along the top of business fan pages offers a good branding opportunity and can also be used to effectively market or promote a product or service. Up until recently, we at Outskirts Press were only using the photo strips for the first part of that equation — … Continue reading How to market on Facebook with the Photo strip – Part 2
Those of you familiar with the Facebook Fan pages know that with the redesign that Facebook introduced at the beginning of this year came a 5-photo “photo strip” along the top of every Fan page. Our Facebook page for Outskirts Press used that strip to showcase the “icons” for our five publishing services, shown in … Continue reading Facebook Photo Banner for Promotion and Marketing – Part 1
Continuing our discussion of branding various social networking and video sharing sites, I’d like to return to Facebook for a moment and touch upon a topic I briefly mentioned a few posts ago when I was discussing the new Facebook Page design and its new “branding graphic” specifications along the left-hand side: In addition to … Continue reading Facebook Images
After branding your YouTube channel and Facebook page, branding your “Twitter backgrounds” comes next. There are two considerations. The first is logistically “how to” add a Twitter background, and I’ll provide the step-by-step instructions for adding Twitter backgrounds below. The other consideration is adding a background that supports your branding message and “works” within a … Continue reading Twitter Backgrounds – How to
A number of posts ago I mentioned our YouTube branded channel and the functionality called “overlays.” I also expressed some frustration that in order to show an overlay on our videos we had to indicate that ads could appear on our branded channel. My feeling was that part of the reason behind branding a channel … Continue reading More on self-publishing, YouTube, and advertising
With my last post I mentioned how productive September was for our social networking tactics. I started with YouTube and I’ll continue with that topic for this post although I first wanted to mention that my general recognition of our strides in the social networking realm also included some improvements we’ve made to our blog … Continue reading The YouTube Branded Channel for Self Publishing
The solution to the HTML/TEXT email quandary that I have been blogging about of late is to use HTML email– since nearly every email client supports it nowadays– but not to rely heavily upon images, if you use any at all. Instead, use HTML tags to create color borders, blocks of text, enlarged fonts, and … Continue reading Using HTML in emails without images
My recent posts have briefly touched upon the new website Outskirts Press launched over Memorial Day weekend, which we are lovingly referring to as Version 4. Is this the 4th “version” of the site we’ve had? No; we’ve had more than that. Version 4 comes from a convoluted history of enhancement-naming conventions. When I was single-handedly programming … Continue reading Self Publishing Version 4
1. Go to twitter.com and sign-in to your account if you’re not already signed in. You do this along the upper-right hand corner. 2. Once you are signed-in, you will see your menu choices along the top and these include: Home, Profile, Find People, Settings, Help, and Sign out. Click on “Settings.” 3. You now get … Continue reading How to add a graphic to your Twitter background
President of Outskirts Press 