Well, I think I’ve settled on the “Journalist” theme for the blog. One could argue it’s pretty boring (and one would be right) so my hope is that the scintillating prose I splash across the page brings all the interest the blog needs. Oh, and the covers of my books “pop” the most against this stark … Continue reading Fine tuning the blogging platform
Search Results for: branding
The username or domain name you use for your blog is the most heavily weighted in terms of search engine optimization, so the URL is the single most imporant part of branding your blog. The second opportunity comes in the form of titling or naming your blog. Currently as I’m writing this (in December 2009), the name … Continue reading Naming your blog
As I continue to experiment with the different themes available through WordPress, I will touch upon another important element of creating a blog: the titles. There are three parts to naming a blog: the URL of the blog, the name or title of the blog, and the heading used for each specific blog posting. All of … Continue reading The importance of blog titles – domain name / URL
Why, you might ask, am I spending so much time writing about choosing a theme for the blog? Isn’t this blog supposed to be about entrepreneurs, CEOs, writing, self-publishing? You know, interesting things? Yes, and it is… Here’s one reason for the details: When I have less time to devote to the minutiae, I often advise a … Continue reading Writers and entrepreneurs
The typical topics of this blog won’t be so mundane as “picking a blog theme.” Or, I don’t know, maybe they will. But “branding” is one of the topics I’ll be discussing, and when it comes to branding one’s blog, there are some concepts to take into consideration. When I first started blogging in 2005, … Continue reading Picking a Blog Theme
President of Outskirts Press 