According to Gregory K. Ericksen in his book Entrepreneur of the Year Award: Insights From the Winner’s Circle, the fifth criteria the judges use to help them determine a winner is “originality.”
A lot of factors can contribute to originality. Have you pioneered a new approach or created a new technology? Are your business practices or products/services original? Are you constantly working on improvement and innovation?
As far as Outskirts Press is concerned, examples of all of the above are encapsulated by our Version 4.0 website, which will be launching sometime this month (with any luck). I’ve discussed Version 4 in previous posts (and will again in future posts, too), so I won’t here.