Any entrepreneur, business owner, CEO, or manager knows that running a successful business is hard. People with conflicting personalities push and pull, motivated by their department’s agendas. Fortunately, most of these internal struggles remain where they belong–inside, away from the microscope of the customer/client’s eyes. The goal is to keep these struggles internal even when the product instigating the struggle is for “public consumption” like a new consumer product, or a piece of software, or a new website.
The world is filled with examples of these internal struggles if you look hard enough. You might periodically notice a movie poster or advertisement announcing the date the movie opens, only to discover later that it was moved to a different date altogether. Or you might be waiting anxiously for a new computer game based upon its release date and then become frustrated when the game is postponed another six months.
The two opposing forces in all these cases are usually the same: the marketing (creative) people VS the business (financial) people.
They are each motivated by their own agendas, albeit for the overall betterment of the company. They just have different perspectives. Creative people want to broadcast their accomplishments with marketing and PR. After all, what’s the point of working so hard on something if no one knows about it?
On the other hand, business people want to manage risk (what’s the point of bringing a whole bunch of people to something if it “doesn’t work?”). There are a variety of different definitions of something not working. In the case of the movie example above, the definition of “doesn’t work” usually falls into one of two camps to motivate a release date reschedule. Either the movie is literally not completed yet, or a different, potentially better, movie is “getting in the way” – which might dampen box office receipts.
In the case of the computer game example, the definition of “doesn’t work” is typically quite literal. The release date might be moved simply because the game does not run– or does not run properly. Ironically, in many cases, the business (financial) people can be responsible for releasing a piece of software like a computer game too early, even if it doesn’t work properly. After all, they are also motivated by quarterly revenue projections and stockholder expectations, etc.
We have four main departments at Outskirts Press, and the launch of the Version 4 website involved all of them. We have two “creative” sides, i.e. the sales/marketing side and the book production side. We also have two “business” sides, i.e. the technical (website) side and the accounting side. Sure, there are technicalities involved in properly producing a book, but when compared with the technicalities involved in creating a dynamic, database-driven e-commerce website, producing a book falls squarely into the “creative.”
The creative sides wanted to start announcing the new website a while ago, to build excitement for new authors as well as inform current authors of the functionality and navigation changes. The business sides wanted to wait until 4-6 weeks after it was live, to put it through its paces and make sure everything was working flawlessly.
Like all business relationships, and most relationships of any sort, a compromise was reached. We let our current authors know about the changes over Memorial Day weekend, but are holding out any big announcements for a few days, not withstanding some brief mentions of it on my blog — this one and a few early mentions of it in the past (I just couldn’t help myself; it is all I’ve been working on for months).
So why do we feel Version 4 of Outskirts Press is so special? We’ll get to that in an upcoming posting…