Recently I made a change to this blog’s main title. For those of you reading since the beginning, you may realize how much thought I put into the title of the blog to begin with, since the subject of “titling your blog” was one that stretched across a number of postings at the beginning of this year. In short, blog titles (not to be confused with posting titles) are extremely important for search engine optimization purposes.
Up until very recently, the “title” of my blog for the past year or so has been: Brent Sampson: CEO of Inc. 500 Self Publishing Company OutskirtsPress.com. This accomplished a couple of things: It introduced me and my role/position; it identified the name and URL of our company; and it provided some promotion of its own, using other recognized keywords (Inc. 500, for instance).
Two things occurred that led to the change. For one, Outskirts Press broadened its scope and its customer base with the launch of the Version 4 website, which is a subject I’ve been blogging about quite a bit recently, so I won’t cover it much here. But the long and short of it is that we are now offering book marketing services to writers on an a la carte basis regardless of where they publish. As a result, the new name became “Brent Sampson: CEO of Self Publishing & Book Marketing Company OutskirtsPress.com” to define this wider vision and incorporate perhaps a more applicable keyword phrase into the title (book marketing).
Secondly, came the change to our Inc Magazine listing. August was an exciting month because Outskirts Press won two different honors for fastest-growing private company, one from the Denver Business Journal indentifying us as the #10 fastest growing private company in the small-to-medium category; and the other from Inc. Magazine, which identified us as a Fast 5000 company–not that the Inc. Fast 5000 is anything to sneeze at, as 4999 other honorees will attest.
The “fastest growing” lists are interesting because, due to the way they are calculated, your company can actually increase its revenue year after year and still decrease its growth percentage. But that is a subject for a future post.