Today marks the one year anniversary of this blog. On January 1, 2010, I wrote this:
“What better day to launch a new endeavor than on New Year’s Day, when New Year’s Resolutions are top of mind? One of my personal New Year’s Resolutions in 2010 is to get more involved in “social media” and find the time to participate more actively on Facebook, Twitter, blogs, etc.”
So how did I do on my New Year’s Resolution to get more involved in “social media?” I wish at the time I had thought to mention the number of Twitter followers and Facebook Fans we had back in Jan 2010, so I would be able to quantify the increase. Alas, I didn’t think to do that. But I can report growth and active participation in three of the major social networking channels (Twitter, YouTube, and Facebook), not to mention this blog.
For example, we implemented and improved our Outskirts Press channel on YouTube, and I wrote about that process through various blog posts when that process was underway. Also, thanks to various “social media marketing” endeavors, our Twitter followers have increased substantially in the past year, as have the number of people who “like” our Facebook page. In fact, in the 4th quarter of 2010 we initiated a number of campaigns specifically meant to increase Facebook “fans,” including a holiday giveaway in December which increased our fan base by about 40%. In that campaign we gave away two free Amazon Kindles. All that was necessary to participate in the free drawing was becoming a fan of ours at http://facebook.com/outskirtspress.
Now, in January, we will try to build upon that success with a social networking/publishing experiment with our Facebook fans, and I’ll discuss that more next time. In the meantime, Happy New Year.