So rather than writing one long posting on the days on which I post, now I will — hopefully — post 2-3 somewhat shorter postings all on the same subject. I say “hopefully” because there’s a chance this concept is more than I can chew; I already lack the time to devote to this blog the amount of time I do already.
According to Dan Zarrella, the “social media scientist” who was recommending this, the reason this is more successful is that the majority of blogs are only posted to once a day — if that. Statistically few blogs are posted to more than once a day, and any time you do something “different” than the majority, you give yourself a competitive advantage.
He was probably summarizing a more complicated idea, so I will attempt to enhance that idea a little bit with an example as it pertains specifically to this blog. Every time this blog is updated, my account on HootSuite is programmed to automatically update our Outskirts Press Twitter feed with the subject of the post, a link to the post, and relevant hash tags.
Therefore, by only posting once a day, our company’s Twitter account is only updated with my posting once, unless I manually retweet it — which I admit I should do, but simply lack the time. More on that later.
But, by breaking a larger posting into smaller posts throughout the day, each posting receives its own Twitter tweet, thereby multiplying the potential exposure for the blog by three.
That’s just once example of the benefit. I’ll discuss more soon…