This week’s topic covers tactics an author can pursue to get featured on the Outskirts Press app, and since the app takes stories and features from our blog, these tactics work for getting exposure on our blog, too.
We’re focusing on ways to get featured in the “Blog” category of the app, which covers a lot of opportunities, although there are 6 main “staples” to the topics covered, so focusing on one of these offers the best chance:
Virtual Book Tours
Book Fair Participants
Yesterday we discussed the Author Spotlight opportunity. Today we’ll discuss the Book Spotlight opportunity.
Book Spotlights focus on Outskirts Press authors who are committed to aggressively marketing their book. They have a customized press release that is being distributed via a press campaign with phone calls; they have a book video on their author webpage and on YouTube; they are pursuing book reviews; and they have the assistance of a personal marketing expert who is helping them with these, and other, marketing efforts.
It sounds like a lot (and it is), but marketing and book sales is one area where Outskirts Press authors shine. The number of Outskirts Press authors who are this committed to their book’s success is long, so even being this aggressive doesn’t guarantee a Book Spotlight. Nevertheless, we are trying our best to feature as many exemplary Outskirts Press book marketers as we can. Therefore, the best way to increase your chances of your book being featured as a Book Spotlight is to pursue the marketing efforts listed above, along with others.
Outskirts Press helps authors (both our own authors and authors from other publishers) with many of these tactics, although, obviously, only Outskirts Press authors are featured on the Outskirts Press app.