On September 26, 2011 the federal bankruptcy court approved the sale of Borders’ brand trademarks, domain names, and customer lists to Barnes & Noble for approximately $14 million, sold through an action involving 50 rounds of bidding.
Where was Amazon?
Should Amazon have bought Borders’ assets, including its trademarks, domain names (including Waldenbooks), and its customer information, including mailing addresses and emails? What do you think?