Before I continue with the last two categories of awards in our Self-Publishing Achievement Awards (marketing achievements and marketing milestones), I’d like to briefly cover the Inc. 500/5000 conference I recently attended in Phoenix. Among the speakers were Nick Woodman, the CEO of Go Pro; Captain Mark Kelly, Commander of the space shuttle Endeavour’s final mission; and my personal favorite among all the speakers, Guy Kawasaki, founding partner of Garage Technology Ventures, who covered 10 steps to enchant customers.
Over the next few days and weeks (and probably months), I’ll discuss each of the 10 steps Guy discussed, and examine how I feel our self publishing company Outskirts Press delivers within the parameters of those steps — what we do well and what we can focus on improving.
If you are an entrepreneur, manager, business owner, or author, examining how your service or product fulfills these 10 steps of “enchantment” would be an equally excellent exercise. Then, jump over to Amazon and buy Guy’s book. <– Shameless plug but based upon his speech, I’ll bet he’d do the same for me.