Infographics are all the rage. They’re a fun, colorful way to present information in a way that is easy to absorb and also easy to share (which is important, given the emphasis on images placed by such social media channels as Facebook, Pinterest and Instagram).
What is an infographic?
According to Wikipedia, an infographic is a graphic visual representation of information, data or knowledge intended to present complex information quickly and clearly.
Below is an example of an infographic, in this case, a graphic representation of complex information (how to publish a book the easy, high-quality way). One of the upsides to infographics is that they are easy to share on Facebook or Pinterest. The primary downside is that, with the exception of the alt tag, there is very little meta data available for search spiders to index. So even though this particular infographic has quite a few high-quality, effective search phrases for our self-publishing company at Outskirts Press, Google won’t recognize any of them. But, perhaps that disadvantage is off-set by the potential “share-ability” of the graphic. Or perhaps both those considerations are moot. Perhaps what is truly the most important is that this graphic clearly communicates many of the advantages of publishing with Outskirts Press in an easy-to-digest manner. And that’s what potential customers and clients want from your product or service: easy answers to complex questions. Voila — an infographic!