dan zarrella – President of Outskirts Press

I learned in the recent webinar I attended that the “energy” of social media is dependent upon the time of day, and the day of the week. One graphic in particular that was shared during the webinar demonstrated that blogs that are updated more frequently than once a day are many times more likely to be read, shared, and subscribed to.

I’ve already discussed the fact that I “squeeze” this blogging effort into an already-overloaded schedule, so while I was listening to this “social scientist” tell me I had to blog MORE each day, my immediate reaction was, “Yeah, right!” But then it occurred to me that I could post approximately the same amount of content, but I could also accommodate this “multiple-postings-per-day-directive” by “splitting it up” through-out the day.

So… that’s what I’m going to try to do, at least for a while, and we’ll see how it works.

Starting in April I will attempt to follow some “social media scientist” advice I received from a webinar I attended recently. The webinar was held by Dan Zarrella in which he discussed the science of timing as it relates to social media marketing, blogging, and emailing. Over the next few posts I’ll share the advice and employ it with this blog.

The first change starting in April is the timing of the posts. Up until now, I was scheduling these posts to go live in the afternoons. The main reason for this was to keep from “bumping” into the release times for the Outskirts Press blog postings, which usually go live in the mornings. Why did I care? Because our Twitter account tweets automatically when either blog is updated, and we attempt to spread those tweets throughout the day — as best as we can, at any rate. I’ve discussed the logistic difficulty of that in the past.

But many of those concepts have changed now, and I’ll discuss that next time…