The username or domain name you use for your blog is the most heavily weighted in terms of search engine optimization, so the URL is the single most imporant part of branding your blog. The second opportunity comes in the form of titling or naming your blog. Currently as I’m writing this (in December 2009), the name of this blog is “CEO Self Publishing Start-Up OutskirtsPress.com” which is not so much a title as a string of keywords I’m hoping will result in my blog being found in relevant search engines. An ideal blog name would be a combination of two things — an accurate, grammatically correct description of the blog’s benefits or purpose AND an infusion of relevant, highly-applicable search words or keyword terms.
My current name misses out on the “grammatically correct” portion of that criteria. Of course, I’m composing this blog posting in December of 2009 so perhaps by the time this blog launches in January 2010, I will have had time to arrive upon a better name. Like the headline of a press release, or the subject heading of an important email, or the title of a book, the name of your blog is vital, and it’s mandatory that you spend time getting it exactly right. Fortunately, WordPress allows you to change the name of your blog at any time, and then that new name propagates through previous posts. In essence, that means you can deliberately change your blog name from time to time to massage your SEO position/tactics. And, frankly, that’s probably what I’m going to do, so even though I’m writing this in December 2009, you may be reading it years later (isn’t the archival power of the Internet great?) and as a result, it is anybody’s guess what the “name” of this blog may be in the future…
President of Outskirts Press 