This week we’re trying something new. We’re giving away the e-book edition of Adventures in Publishing without first requiring an email address. Giving away the e-book of Adventures in Publishing and Self-Publishing Simplified has been one of the successful ways we have acquired a pretty extensive email database. But I’m sure an equal (or greater) number of writers don’t feel compelled enough to part with their email address just to read a free e-book. And, as a result, we are missing an opportunity to share the benefit and value of our services with them.
Yes, offering something for “free” in exchange for an email address, or some other contact information, is an effective and persuasive tool in the Internet age. But if the “free product” is compelling in its own right, you may want to consider providing it even WITHOUT the email requirement. Perhaps more people will read it as a result, and perhaps more people will find it a valuable solution to their particular situation, which may lead them to contacting you and volunteering their email address on their own. And wouldn’t that be better for everyone?