Changing the name of your blog

At some point during my previous blog postings I was discussing the process of picking a template for this blog and placing some of the widgets along the side.  In doing so, I think I’ve arrived upon the WordPress blog template that I like the most, although the one element I don’t like so much about it is the “Leave a comment” link at the top. It wouldn’t be so bad if you could actually leave a comment, but as I referred to in a previous post, I’m not positive I have time to do comments justice, so they are turned “off.” My Board of Directors keeps telling me I don’t even have time to do a blog justice, and they’re probably right.

 As a result, the “Leave a comment” link that is so inviting up there at the top but doesn’t actually do anything is kind of annoying.  As George Castanza said on Seinfeld, “Why must there always be a problem?”

I also referred to the fact that, when “naming” my blog, WordPress advised me I could change it any time I wanted. Of course, I further detailed my inability to find the procedure by which one changes the name and came to the conclusion that I was simply stuck with my original blog name, which, when I registered this blog with WordPress was: CEO Self Publishing Start-Up

Lots of keywords? Yes. Grammatically correct? No.

Well, by browsing the “help” and forums of WordPress (hence my stumbling upon that “Write a Book” link” which I mentioned in a previous post), I was able to learn about the General>Settings page, although I’m embarrassed to admit how long it took me to find it on the screen even when I knew precisely what I was looking for.

But I digress. The short story is that I simply added the word “of” to the name and now the name of my blog, at least today as I’m writing this,  is a more grammatically-correct, and still keyword-filled: CEO of Self Publishing Start-Up

What does “keyword-filled” mean? It means those are the keywords I envision the intended target audience of this blog typing into a search engine and then finding my blog as a result.

For instance: CEOs and executives may be interested in some of the things I write because I’ll touch upon things like social media confidentiality, trade secrets, M&As, recession-proofing your business, and the like.

And people searching for “self publishing” may be interested in some of the things I write because there is a lot of confusion and misunderstandings about the term; savvy authors exploring all their publishing options are wise to get as many different perspectives as possible to make an informed decision.

And people searching for the phrase “start-up” may be interested in some of the things I write about because I’ll talk about running a company with a 3-year growth percentages of 1000%+, balancing work and a personal life – what personal life? – and managing the obstacles that presents themselves – and the solutions that are required – when you outgrow your credit card processor and your website hosting company all in the same quarter, for example.  

Although, on one hand, Outskirts Press was never in “start-up” mode, per se, because that implies angel investors, securing VC rounds, losing control and board seats, etc – and none of that applied to us, which makes us relatively unique and is also something, perhaps, people searching for “CEO” and “start-up” might find interesting. On the other hand, EVERY company should always view themselves in “start-up” mode to some extent — because every day should be an agressive struggle to improve and thrive.  On the first hand again, it may be selling ourselves “short” to refer to Outskirts Press as a “start-up,” because… well, for all those reasons I mentioned above.   I think maybe I will replace it with a reference to our Inc. 500 placement, which has the potential to attract the same keyword searches– and therefore the same audience– as “start-up” anyway, and is more accurate. And cooler, too.

Now that I think of it, I may want to add “Best-selling author” to the name of my blog, too, but that presents a whole host of considerations, which I’ll get into later…