Before the Super Bowl this past weekend I went to the NFL’s Twitter page to see what a media phenomenon like “the big game” was having on the social media site. Yes, lots of tweets and yes, lots of followers (over 1 million – wow!). I also liked the way they had “branded” their page with an NFL logo. On my monitor — which is set at a resolution of 1600 x 1200 — it looked fantastic. Almost too good actually. So I looked at the same NFL Twitter page on a monitor set at a more common resolution, and the NFL logo was obstructed in a not-very-visually-pleasing manner by the “conversation box.” You could see that the NFL logo was “behind” the content box on Twitter, and the left-most portion of the logo was clearly visible in the “border” of the frame, but on a whole, it looked more like a mistake than it should have, especially since over 1 million people were probably looking at it.
So I guess one could take away two morals from that story. 1) It’s hard to take “things” like that too seriously on the Internet — if the Super Bowl people can miss a concept like accounting for all common resolution types in front of 1 million people, you’re certainly forgiven if you do, too. And, 2) branding your Twitter page is one of the quickest ways to give it a little panache in a land full of redundancy and duplicity. And we’ll discuss how in a future post…
President of Outskirts Press 