What’s in a name?

In a previous post I discussed the importance of naming your book, product or company in such a way as to optimize it for search engines on the Internet. You do this by infusing the name or title with keywords.  Case in point: While I was in a grocery store the other day, I decided to test this hypothesis by examining the names of products.  The majority of packaging demonstrate this tendency.  I started to look a little ridiculous texting product names into my iPhone standing in the personal hygiene aisle, but here’s just one example of a product that has a keyword-infused name:

Right Guard Xtreme Fresh Blast Ultra Gel Anti-Perspirant Deodorant

That’s a mouth full, but I bet it comes up on an Internet search. Hey, if it works for Gillette, it can work for you…