Another tactic both the book promoter and company marketer can do is seek awards. “Contests and Awards” are an industry onto itself, and there are awards and contests for just about everything under the sun, like “happiest employees,” “best places to work,” “best benefits,” “most profitable,” “minority-owned,” “largest headcount increase,” “best website design,” “CEO of the year,” “entrepreneur of the year,” “best invention,” “best product,” etc., etc… The list goes on and on.
The options are just as endless for published writers seeking book awards. From widely recognized and established contests like the Writer’s Digest International Self-Published Book Awards to local contests being held for members of small writing groups, published authors have a daunting list of contests and awards to consider pursuing.
Adding insult to injury, most of the contests have entry fees, so not only is it a matter of time, there is also a financial investment one is making when choosing to pursue these recognition programs. For companies, the fee is often nominal, but for an author faced with thousands of contests each costing between $10 – $400 each, it becomes important to separate the wheat from the chaff.
For example, in an effort to help our authors successfully and conveniently pursue valuable awards and contests, Outskirts Press offers an optional Book Award Submission Marketing package that includes all the details associated with submitting books to 6 widely recognized and established book awards, including the Writer’s Digest award mentioned above, the ForeWord Magazine Book of the Year award, and 4 more. As I often say, this isn’t something an author can’t do himself — double negative alert! — but it matters not whether published authors take advantage of marketing services offered by their respective publishers, or seek award entry independently; the important point is that authors do it, one way or the other.
For a convenient way to search for awards or contests to enter, visit www.awardsync.com
Winning an award gives you “something to say” and when it comes to marketing a book or a company, having “something to say” is worth its weight in gold, as we’ll discuss next time…