I made a mistake with my last posting. Part of the topic of my last blog involved the Apple iPad and yet the title I chose for the blog was something about killing birds. This is what is known as “missing an opportunity.” As I have mentioned previously, blogs are wonderful for improving organic search engine optimization and one of the most important elements of a blog for SEO is the title.
But even though I was writing about a very popular and “trending” topic like the iPad, I mistakenly didn’t enter any of those valuable keyword opportunities into the title of my post. Instead, I chose a title that, to a human being means one thing, but to a computer means something entirely different — and as a result, my title, “Killing two birds with one stone” won’t attract the readers I’m trying to attract. It might attract some hunters, though.
So with today’s blog posting I have created a title better suited for the SEO I’m shooting for, based upon the popularity of the iPad. Our full-color conversion of Adventures in Publishing to ePub 1.0.5 should be done this week as should the indexing for Sell Your Book on Amazon 2nd Edition, which will allow us to also convert that for the iPad in our effort to introduce this new option for our authors.
I will also summarize my thoughts on the recent AWP conference I attended that took place in Denver last week, and the preliminary steps I’m taking as one of the E&Y EOY regional semi-finalists. And if those acronyms aren’t clear enough, they’ll be revealed in the near future… It is going to be another productive week at Outskirts Press.