In the last posting I began analyzing this screen shot, which is the first page of the Amazon search results for a particular phrase.
I’m using my latest book as an example to demonstrate the actual positive effects of completing some basic Amazon promotion tactics. Let’s specifically look at three elements of this screen shot:
- there are two of the same graphics in the top 10 (thank you Kindle edition)- repetition matters
- the cover graphic isn’t white – see how book #1 and #6 get completely lost?
- the cover graphic is significantly bigger than all the other covers on the page
Let’s discuss the duplication effect, seeing two covers of the same book. Relatively easily, my book is garnering twice the exposure and therefore, hopefully, receiving twice the attention from Amazon shoppers browsing this list. In other words, my book has twice as much potential to be “clicked on” because the cover is appearing twice. Getting two cover images of your book to appear on an applicable search term phrase on Amazon is as easy as adding an Amazon Kindle edition of your book (the money you make from sales of your Kindle Edition may even be more icing on the cake — in fact, it may even start to be the cake itself. Three of our top 5 selling books in any given month are often the Kindle editions, and they’re all fiction.) Any fiction author looking for a way to level the book marketing playing field shouldn’t do anything before adding a Kindle edition to his book.
We’ll talk about the other two points from this screen shot next…