Earlier we revealed that the “best time to blog post” was in the morning. “The morning?” you might ask. What time zone is THAT? Well, it depends upon the market you’re trying to reach. Since I’m American and company Outskirts Press is based in America, my primary target for this audience is American. Sure, we publish books by authors around the world, but when it comes to a specific social marketing tactic, it is best to target one primary market as well as you can.
For America, that means you should blog according to the Eastern time zone. Nearly 50% of America’s population resides in the Eastern Time Zone, and in fact, over 75% of the population resides in either the Eastern or Central Time Zone. Fortunately, and perhaps even coincidentally, a New Yorker’s 9am is often the same as a Chicagoan’s 8am.
But both those times are a little too late to post your first posting of the day. I’ll discuss “why” later today…
President of Outskirts Press 