Since 75% of America’s population resides in the Eastern and Central times zones, you might think 9am Eastern time would be the perfect time to post. But that’s actually a little late. Why?
Because by then, all the blogger’s you’re hoping will link to your content have already committed to other sources or blogs for the day. You see, there are many bloggers who have a daily commitment to blog about something…. they’re being paid to do it in one way or another, or perhaps they’re even doing it for free. But, in any event, they ALSO know what I’m saying here — that blogs are best posted in the morning.
So, many of them scan certain sources (namely other blogs in their industry) for ideas or stories. So if your blog comes out BEFORE all those other bloggers (the coined term for these people is “blogerati” – like “paparazzi” for bloggers), then your blog stands a better chance of being the source some of those bloggers use for THEIR blogs. And that is how links are generated to your blog, and how your blog grows its audience.
So you want to make sure your first blog of the day is early enough to capture the attention of the blogerati, perhaps between the hours of 4-7am Eastern Time. That also gives the entire day for your content to propagate through the search engines while it is still the most relevant (newest).
Then, if you are following some of this advice I’ve shared over the past week or so, your second and third posting of the day can target other time zones or audiences with the same strategic considerations…