Personally, if I were a finalist for the Best Book of the Year award, where my chances of winning were dependent upon the votes I received from other people, here’s what I would do to try to increase my chances.
5 Ways to Win the Best Book of the Year Award (or, 5 ways to get people to buy your book)
- I would make sure my author webpage was pristine, and loaded with content about the benefits of my book.
- I would make sure my webpage had a video that visitors could watch. Statistics are telling us that nearly 50% of the time people spend on the Internet they spend watching videos.
- I would make sure I had a Facebook Profile/Page and that I was actively pursuing “likes” leading up to the vote. That way, on the day of the vote, I could broadcast a message to all my “fans” about where to go to vote for my book. After all, if nearly 50% of the time is watching videos, the other 50% is probably spent on Facebook. All authors should have a Facebook account.
- I would have either an audio excerpt of a section of the book, or, if I wasn’t pleased with the sound of my own voice, an enhanced audio excerpt of a professional reading an excerpt. People are more likely to vote (or buy) if they “like what they hear.”
- I would make sure I had some positive reviews (5-star reviews) on Amazon. Some people may buy the book and make their vote based upon receiving and reading the book. That is ideal. But the reality is that most people will make their decision based upon other factors other than the book itself — those other factors might as well be as encouraging and positive as possible.
You may notice that these steps for winning a popularity contest don’t differ all that much from the steps required to sell a book — people make the decision based largely upon the same set of criteria: How much they can learn about the book in advance, and how much they like/respect the author.
It’s hard enough finding success in this world. If you have the power to move many things in your advantage, shouldn’t you?
Best of luck to the finalists. The polls open Friday on our blog and we’ll be accepting votes through the end of the month.