All last week and this week we’ve been discussing marketing methods to get featured in the “Blog” category of the Outskirts Press app. We have established that the best way is to focus on being featured in one of these blog categories from our Outskirts Press blog:
Virtual Book Tours
Book Fair Participants
We have already covered everything on this list except Book Fairs.
At Outskirts Press, we help our authors with the logistics involved in exhibiting their books at the four largest international book fairs: The London Book Fair, The Book Expo of America, The Beijing Book Fair, and the Frankfurt Book Fair. Since we publish so many children’s books (with our illustration packages, it’s no wonder), we also help authors exhibit their children’s books at the Bologna Children’s Book Fair.
Not surprisingly, precious few authors have the resources to personally attend events in London, America, China, Germany, or Italy, respectively. But that doesn’t mean their book cannot attend and still get seen by agents, publishers, readers, and other industry insiders from those countries and around the world. That’s where our Global Book Tour and a la carte Book Fair options come in. When our authors have us facilitate their book’s exhibition at one or more of these book events, it includes a number of perks, including being listed on our blog and in our iPhone app prior to the event. Then, after the event, each author receives a “Post-Show Wrap-Up” with details about how to follow-up on any leads generated at the show, along with pictures of the event, like this one from this year’s BEA in New York.
And with that, we wrap up our topic on how to get featured in the “Blog” category on our iPhone app. Whew — that only took two weeks. Next we’ll discuss how to get featured in the other categories in our iPhone app: “Authors,” “Videos,” and “Twitter.”