Designing a Facebook Welcome Page – Part One

Last month, Outskirts Press added approximately 1,500 new Facebook friends to our company Facebook page. Sure, when compared against Facebook pages boasting millions of “likes” this isn’t very impressive, but when one considers that we had approximately 2,500 “likes” at the beginning of December, adding over 1500 new friends in 31 days is pretty good.  At least, I thought so…

How did we do it? 

Over the next several weeks, I’m going to show you, by taking what we did in December, modifying it for our current Facebook efforts in 2012, and detailing the exact steps you can take on your own Facebook page.  Granted, many of these steps may be more applicable for a branded company page than for a personal profile; but if you’re an author, you ARE a brand (or should be), so these are steps to pay attention to, also. And even if you already have a Facebook Welcome page, this will be a series worth reading since I’ll reveal some helpful tips to systemize it, along with a technical trick very few people know to keep your welcome page from always showing up, even for those people who have already “liked” you.

There will be two parts to this series of posts about Facebook Welcome Pages. The first part, which we will begin tomorrow, begins with the discussion of the “creative” element to Welcome pages. Then, after we cover that portion, we’ll continue on to the technical side.  Both portions are equally important. After all, it doesn’t matter if you know how to “do” something if you don’t have anything worth “doing.”   And right there, that’s kind of similar to book publishing, isn’t it?  It doesn’t matter how easy self publishing has become if you don’t have a good book to publish.  (Of course, that’s what ghostwriting services are for…)

See you next time for the “creative” of a Facebook welcome page…