Before I proceed with the production/proofing process series of posts, I’d like to take a moment to congratulate David Olson of Albuquerque, NM, who was the winner of a free Barnes & Noble NOOK in our random drawing on the Outskirts Press blog. This was the way we celebrated reaching 5,000 fans on our self publishing Facebook page. And that gives me a reason to really quickly offer 3 steps on increasing YOUR Facebook fan base.
1. Create a Welcome Page that motivates visitors to your page to “Like” you by offering exclusive deals, promotions, events, information, etc. I’ve posted about how to do that here.
2. Engage your community with quotes, quizzes, polls, information, content, and rapid, helpful answers to their questions. Yes, this is the time consuming part, and usually the step that either makes or breaks this 3-step plan. In the case of Outskirts Press, we are fortunate to have a LOT of content to share on Facebook, so it’s more a matter of logistically and efficiently sharing it, rather than having to create it. In our case we share writing and inspirational quotes twice a week (Monday and Friday), “Awesome Covers of the Week” on Wednesday and Saturday, “In Author’s Words” (inspiring and motivational comments and testimonials from our published authors) on Tuesday and Thursday. This is in addition to the daily doses of information about publishing, “self publishing and book marketing” that is shared via RSS from our blog and the periodic polls and quizzes we hold to further engage our community. Plus, with nearly every comment or question, we attempt to respond informatively, helpfully, positively, and with encouragement and professionalism. I.e., this step isn’t “easy.”
3. Give things away. This is actually a combination of #1 and #2 in addition to its own step. You can promote what you’re giving away on your Welcome Page that you create; you can constantly mention it among the tactics you are taking in step #2 (particularly when you have a winner); and you can create a poll for what should be the next prize that is given away, which, in theory, should prevent those who joined solely for the award from “unliking” you once they realize they didn’t win. And that takes us to our NOOK winner, which we announced this morning on our Outskirts Press blog.