The “Survivor Graphic” I discussed last week was a stop-gap, a temporary solution to get something, anything, into the “Cover” spot when Facebook launched the Timeline lay-outs. But it wasn’t optimal. For one, it failed to say what Outskirts Press does – what its benefits are to its users/clients/authors. And it didn’t compensate for the loss of “Welcome pages.”
Welcome pages, as many FB marketers know, were specific app-pages that could be created to incentivize likes, by promoting upcoming perks, drawings, promotions, etc. I discussed how to create a Welcome page in a previous series of posts toward the beginning of this year when Outskirts Press was putting its own Welcome Page into use. One of the nice things about the old Welcome pages was that by manipulating a setting in Facebook, you could direct new users to your Welcome Page rather than your wall, theoretically increasing the odds of them “linking” you. Actually, this practice wasn’t theoretical at all — it was statistically proven to be successful.
The new Timeline theme removes the ability to set any other page as the landing page. Everyone comes to the same page when they visit Outskirts Press on Facebook, and we can’t send them anywhere else, not even to an alternate app-page.
So, then, with the Cover Graphic, the question becomes, “How can I use the Cover Graphic to: 1) Identify my company’s core benefits and 2) incentive “Likes” in a similar manner to my previous ‘Welcome page’ while 3) aesthetically designing around the FB elements that are super-imposed over my cover graphic?”
That’s a tall order, but with some creativity and a talented designer, you can pull it off, and I’ll share how we did it for Outskirts Press tomorrow….