In yesterday’s post I mentioned the three things to consider when creating your “Cover” graphic for your company FB page now that the Timeline theme has removed the ability to have “Welcome Pages.” Those three considerations are
1) Identify your company’s core benefits 2) Incentive ”Likes” in a similar manner to the previous Welcome pages 3) Aesthetically design around the FB elements that are super-imposed over the cover graphic
As a result of these three goals, here is the cover graphic we created for Outskirt Press (it might be a little “squashed” since the optimal width for this graphic is 851, which exceeds the amount of space available on this blog. Nevertheless it gives you the idea, and you can see the “real” cover graphic on our Facebook page by clicking here.
In our case, our core benefits are that we help authors write anything, publish everything, and market everywhere. So those benefit statements are a part of the design.
We incentivize links by highlighting the current months “perk” or “topic” along with the next month’s upcoming topic, and then we graphically point in the general vicinity of the “like” button of FB, as well-designed “Welcome” pages did in the past. By referring to both the current and up-coming months, we give incentive for friends to “stay with us” even if the current month’s event/promotion is nearing the end. And finally, we designed this graphic to aesthetically accommodate the FB lay-overs. The “white space” underneath the couple is where Facebook overlays the avatar graphic, so we matched the treatment of that graphic, even down the 3 pixel border separating the gray lines from the image. So it actually looks like this on Facebook:
And that brings us to the rest of the header space: the “About box, the photos, and the other three “navigational” graphics FB allows. We’ll discuss more of that next time…