With the Timeline theme on Facebook pages, the “About” box is more important than ever. Yes, the “cover graphic” allows you to brand your page, but according to Facebook parameters, your cover graphic is not allowed to contain a URL. Fortunately, the About Box allows them, so be sure to take advantage of that. And, the good news is, FB automatically turns any URL that you include there into an active link that actually goes to your company website. It’s a valuable piece of real estate that you don’t want to waste, so word your “About” box in such a way to leave room for your URL to appear (rather than being truncated). This means your About text needs to be approximately 20 words long, since you have a maximum of 3 lines to include both your About text and your URL. In the case of Outskirts Press, our About language is the following, which fits exactly into the allocated space in the About box:
Outskirts Press offers full-service, high-quality, custom book publishing and marketing services. Keep 100% of your rights & royalties at www.OutskirtsPress.com.
What we offer, our benefits, and our URL. Short, sweet, effective.
To the right of the About box are the 4 app navigational boxes. I call them navigational boxes because if you manage them effectively, you can treat them like website navigation, taking your Facebook users to other pages of your Facebook presence, where each page can then be customized to accomplish tasks the main timeline page can’t do very well (ie, sell or market your stuff). We’ll discuss that next time…