On July 1st we launched our biggest self-publishing promotion of the year at Outskirts Press — an opportunity to save $200 or more instantly on our most popular publishing package, the Diamond. In the years past where we have offered this discount, is has proven to be our most popular.
Holding “4th of July” events is a mainstay in America commerce, as evidenced by all the car commercials and retail store specials you’re doubtlessly being bombarded with. This is a week when people’s attentions are generally elsewhere (outside, BBQing, boating, camping, swimming, being with family, and watching fireworks, etc.). In an effort to maintain monthly “cash flow” many companies and businesses historically “sweeten the pot” to lure customers and clients to their places of business even during this holiday where Americans, at large, are too busy having fun outside to be inside buying things. It must work. Year after year, you see the same car commercials and retail store specials.
Our July promotion certainly works for us. Unlike some of our competitors who artificially inflate their prices just so they can offer 50% discounts all the time, our black/white packages are packed with value and already in the sub-$1000 range. We do not have $13,000 packages simply so aggressive, commission-based sales people can sell them for $6,500 and call it a “50% discount.” Doing such things ultimately undermines the true value of your services, affecting the long term credibility of your business.
At Outskirts Press, our self-publishing packages have remained consistently value-packed and economically priced for years, and we expend a good amount of effort communicating that value with our clients through various channels like phone, email, and social media channels. As a result, many writers come to recognize Outskirts Press as their self-publisher of choice. For many, it’s simply a matter of timing — having a manuscript that is ready to go at the same time the price is achievable. It is our hope our 20% discount in July helps many more authors reach their publishing goals. An instant savings of $200 (or more if they choose our full color Pearl package) certainly does help.
We are able to offer this deep discount (it’s deep for us), not because we artificially inflate all our prices to accommodate a huge discount, and not because we undercut the value of the discounted packages, but because we are confident that the majority of authors who publish with Outskirts Press once will choose to publish with us again and tell many of their friends about their great experience. If the daily author testimonials being posted are any indication, that seems to be working, too.
Happy 4th of July everybody!