Biggest self-publishing promotion of the year

On July 1st we launched our biggest self-publishing promotion of the year at Outskirts Press — an opportunity to save $200 or more instantly on our most popular publishing package, the Diamond. In the years past where we have offered this discount, is has proven to be our most popular.

 

 

Holding “4th of July” events is a mainstay in America commerce, as evidenced by all the car commercials and retail store specials you’re doubtlessly being bombarded with.  This is a week when people’s attentions are generally elsewhere (outside, BBQing, boating, camping, swimming, being with family, and watching fireworks, etc.).  In an effort to maintain monthly “cash flow” many companies and businesses historically “sweeten the pot” to lure customers and clients to their places of business even during this holiday where Americans, at large, are too busy having fun outside to be inside buying things.  It must work. Year after year, you see the same car commercials and retail store specials.

Our July promotion certainly works for us.  Unlike some of our competitors who artificially inflate their prices just so they can offer 50% discounts all the time, our black/white packages are packed with value and already in the sub-$1000 range. We do not have $13,000 packages simply so aggressive, commission-based sales people can sell them for $6,500 and call it a “50% discount.”  Doing such things ultimately undermines the true value of your services, affecting the long term credibility of your business.

At Outskirts Press, our self-publishing packages have remained consistently value-packed and economically priced for years, and we expend a good amount of effort communicating that value with our clients through various channels like phone, email, and social media channels.  As a result, many writers come to recognize Outskirts Press as their self-publisher of choice.  For many, it’s simply a matter of timing — having a manuscript that is ready to go at the same time the price is achievable.  It is our hope our 20% discount in July helps many more authors reach their publishing goals.  An instant savings of $200 (or more if they choose our full color Pearl package) certainly does help.

We are able to offer this deep discount (it’s deep for us), not because we artificially inflate all our prices to accommodate a huge discount, and not because we undercut the value of the discounted packages, but because we are confident that the majority of authors who publish with Outskirts Press once will choose to publish with us again and tell many of their friends about their great experience.   If the daily author testimonials being posted are any indication, that seems to be working, too.

Happy 4th of July everybody!

 

Version 4 Website Bookstore

With my June 30th post, I wrote this:  “The final reason for the bookstore changes is probably the most important — the integration of the retail and wholesale bookstores into one single store — and I’ll discuss that next.”

And then I got side-tracked with the publication and subsequent book marketing of The Highly Effective Habits of 5 Successful Authors.  As a result, I didn’t touch upon the topic introduced in my June 30th post – that is, the integration of the retail and wholesale bookstores with our Version 4.0 website launch.

First a little background. Outskirts Press is one of the only (if not the only) self-publishing service company that offers its books at wholesale discounts to anybody (not just its own authors).  Additionally, this wholesale bookstore allows our authors the opportunity to offer their books at the full, trade-discounted prices to niche markets, smaller retailers, or specialty stores that might not otherwise have an account with Ingram or Baker & Taylor.    In fact, retailers or customers who order through the Outskirts Press wholesale bookstore actually save MORE money and get a better margin than if they were to order the same book wholesale through Ingram (that’s what happens when you cut out the middle man).  All the while our authors still receive their full royalty, 100% of the profit of the book.

Cool, yes?  In fact, this wholesale bookstore is one of our competitive advantages and is one of the reasons more savvy authors elect to publish with Outskirts Press — a publisher, marketing company, and wholesaler all in one.   Up until Version 4 of the website redesign, this wholesale bookstore was located at its own specific URL on our site, independent of our retail bookstore.

And that was the problem. Not enough people were learning about it. Sure, we informed all our authors about its availability and its advantages. But, admittedly, when an author is experiencing the jubilance of publication combined with facing the task of book marketing, such a subject as “wholesale bookstore” might rank a little lower on their radar.

So we had this great wholesale bookstore that relatively few of our authors (and book buying customers) were taking advantage of.

The solution…. ? We’ll discuss that next time.