My new book has been published and is available in its unabridged paperback edition from Amazon and Barnes & Noble for $14.95, or from Outskirts Press for a 10% discount ($13.46). The abridged Kindle edition is also available from Amazon for $2.99.
A book marketing primer ten years in the making.
From the award-winning author of the Amazon best seller, Sell Your Book on Amazon, comes a book marketing primer ten years in the making. As the president and CEO of Outskirts Press, publishing and marketing coach Brent Sampson has seen first-hand what leads to successful self-published books and self-publishing writers.
Companies like Outskirts Press make publishing a book easier than ever. But then what? It is the marketing, promotion, and publicity efforts that separate the runaway successes from the rest. Authors who self-publish may have a general sense of which marketing efforts to pursue, but rarely understand the specifics well enough to approach their book marketing efforts with an effective strategy. Until now.
For the very first time, The Book Marketing COACH collects the best of the free marketing advice shared with Outskirts Press authors over the past decade and makes it available to everyone, no matter where you published.
TABLE OF CONTENTS
7 tactics of successfully published authors
Understanding “the long tail”
Book reviews: What, where, when, why, how?
9 steps to a getting a book review
Putting together a “Pitch Packet”
How to write a good cover letter
What is a sales sheet?
9 tips for a top-notch press release
Guaranteed book reviews
It’s time to get quoted!
5 Do’s and Don’ts for pitching radio
7 tips to land a radio interview
6 tips to interview successfully on the radio
6 national advertising opportunities
Top 4 book fairs
Finding public libraries to market your book
Locating Barnes & Noble bookstores
Updating your Barnes & Noble listing
Locating independent bookstores
Locating every bookstore
Using mailing lists for book marketing
9 steps to scheduling a book signing
Stocking your book at Powell’s
How to get stocked in independent bookstores
“Bookstores are a lousy place to sell books.”
Understanding Amazon Marketplace
Getting to know your Amazon listing
Understanding your Amazon “Best Sellers Rank”
Amazon’s review guidelines
Writing Amazon book reviews
Getting Amazon book reviews
Amazon’s top reviewers
Creating activity around Amazon reviews
How to “Share” your book on Amazon
Become a social butterfly
How to market your book on YouTube
How to make a book video trailer
Is a virtual book tour right for you?
How to submit your author webpage to search engines
Advance your online search efforts
Is your book on Google Books?
Have you heard of Goodreads?
Are you on Shelfari?
What is a webring?
List your book on book review websites
Get your message heard
Creating a podcast for your book
How to participate in author podcast interviews
How to establish your expertise as an author
How to write articles to promote your book
Promoting your book through ezines
Marketing through newspapers and magazines
How niche magazines can help you
Have you published an award-winning book?
Mom knows best
Is your book personal and uplifting?
Maximize your profits with multiple formats
Help other writers get published
What is “vertical marketing?”
The C-Suite vertical
Food service vertical
Human resources vertical
Information technology vertical
Small business vertical