I’ve been quite busy over the past couple months, appearing at the CIPA EVVY Awards, the Colorado Book Festival, the Mountain & Plains Show, and most recently (this past week) at the Author University in Los Angeles. A premier event for marketing & publishing success (it even says so on its banner!), this bi-annual publishing seminar and trade show educates published and soon-to-be-published authors on publishing, marketing, and publicity options all designed to help writers make great decisions and become more successful.
There were two common themes at this year’s event: Change, and author-dependent marketing.
Change: All the speakers, panelists, and exhibitors agreed that the publishing industry continues to undergo radical changes, and we all recognize the challenges such changes present both service-providers and their clients (authors). While the publishing traditionalists continued to stress the importance of agent-representation and traditional publishing, they were far out-numbered by modern approaches to publishing, marketing, and publicity (as evidenced by the many presenters who focused largely on marketing platforms such as Facebook, Amazon, and YouTube).
Author-Dependent Marketing: In spite of these recognized changes, what we all agreed was not changing was the necessity of an author’s participation when it comes to marketing a book. If anything, this is becoming even more important, as even the traditionalists admitted that without a strong author platform, securing traditional publication (and selling books after-the-fact) is next to impossible.
As such, the publishers that excelled in helping authors market their books after publication were the ones that created the most excitement for all the authors in attendance.
Speaking of which, in follow-up to my last posting, two new Marketing Guides have been added to the Outskirts Press Publishing Center for our published authors in your Book Marketing Bookshelf.
- The Top 7 Marketing Elements to Include in Your Book – If your book contains one (or more) of these seven common elements, you already have a distinct advantage. Read this white-paper in your Publishing Center to discover what they are and plan accordingly to include as many as you can with your next book.
- The Book Marketing Guide – The definitive book marketing bullet list that takes the complex exercise of book marketing and simplifies it.
And, of course, as always it was great meeting all our current and future authors in person, including John, Greg, Gina, Francine, Dominic, Ken, Rick, Rita, Roger, and others.
Here’s to your great success!