The holidays are a busy time around Outskirts Press, so this posting will be short and sweet just to wish everyone a wonderful holiday season, a fantastic New Year celebration, and a banner 2019 for self-published, self-publishing, and soon-to-be-published authors everywhere and in recognition of this wonderful industry we all share, I have provided an example of a run-on sentence. See you next year!
Every year Outskirts Press donates a percentage of its revenue to good causes and charities, typically revolving around literacy. One of our strongest and long-lasting alliances has been with the Colorado Humanities, and specifically the Colorado Book Awards. For the last few years I have been the presenter or co-presenter for the awards banquet that used to take place annually in Aspen until it moved to Parker, Colorado (home of Outskirts Press) a couple years ago. I believe there may even still be some videos of the previous awards ceremonies on the Colorado Humanities website.
Now the 2018 Colorado Book Award Finalists have been announced. Finalists will read select passages from their works at BookBar in Denver throughout April and May. You can see a full list of the finalists here. Congratulations to them all!
We launch one or two new options for our current and future clients about once a quarter. Some are more exciting than others. Our new upcoming option falls into the “very exciting” category! This quarter we’re launching our new Audio Book option, which has topped several surveys sent to our client-authors as the most requested service they wish we offered.
As I’ve often said in the past, I’m the “guinea pig” for many of our services, to make sure they provide the necessary value for our authors. The Audio Book option is no exception. Allow me to be the first to introduce the new Sell Your Book on Amazon Audio Book, available soon through headphones near you.
You heard it here first!
Okay, I’m not completely immune to Internet fads and trends. Check out our annual themed Christmas Party #mannequinchallenge (which explains the pajamas).
Happy holidays, one and all. Enjoy…
I’ve been quite busy over the past couple months, appearing at the CIPA EVVY Awards, the Colorado Book Festival, the Mountain & Plains Show, and most recently (this past week) at the Author University in Los Angeles. A premier event for marketing & publishing success (it even says so on its banner!), this bi-annual publishing seminar and trade show educates published and soon-to-be-published authors on publishing, marketing, and publicity options all designed to help writers make great decisions and become more successful.
There were two common themes at this year’s event: Change, and author-dependent marketing.
Change: All the speakers, panelists, and exhibitors agreed that the publishing industry continues to undergo radical changes, and we all recognize the challenges such changes present both service-providers and their clients (authors). While the publishing traditionalists continued to stress the importance of agent-representation and traditional publishing, they were far out-numbered by modern approaches to publishing, marketing, and publicity (as evidenced by the many presenters who focused largely on marketing platforms such as Facebook, Amazon, and YouTube).
Author-Dependent Marketing: In spite of these recognized changes, what we all agreed was not changing was the necessity of an author’s participation when it comes to marketing a book. If anything, this is becoming even more important, as even the traditionalists admitted that without a strong author platform, securing traditional publication (and selling books after-the-fact) is next to impossible.
As such, the publishers that excelled in helping authors market their books after publication were the ones that created the most excitement for all the authors in attendance.
- The Top 7 Marketing Elements to Include in Your Book – If your book contains one (or more) of these seven common elements, you already have a distinct advantage. Read this white-paper in your Publishing Center to discover what they are and plan accordingly to include as many as you can with your next book.
- The Book Marketing Guide – The definitive book marketing bullet list that takes the complex exercise of book marketing and simplifies it.
And, of course, as always it was great meeting all our current and future authors in person, including John, Greg, Gina, Francine, Dominic, Ken, Rick, Rita, Roger, and others.
Here’s to your great success!
Outskirts Press is a long-time supporter of Colorado Humanities and long-time sponsor of the Colorado Center for the Book Awards. I was a co-presenter at the 25th Anniversary Awards, encapsulated in this short video.
Outskirts Press has been a long-time sponsor and supporter of the Colorado Book Awards. Find out why in this short video, shot during the opening moments of the recent Awards Ceremony in Parker, Colorado (headquarters of Outskirts Press):
Just arrived at the Pace Center to present the awards…
Posing with my lovely wife as the room begins to fill up.
Presenting the Lifetime Achievement Award to Kent Haruf’s wife (2nd from the right), along with co-presenter Charlie Bantis and Maggie Coval.