Before I get to the topic of the EVVY Awards and our own Outskirts Press Best Book of the Year Awards, both of which are taking place in May, I want to briefly mention a value of Pinterest. It occurred to me as I was writing my last post, particularly this sentence: “In fact, you can benefit the American Red Cross right now with your 10% discounted purchase of Fandemonium Volume 1 and Fandemonium Volume 2.”
In many of our blog postings, both on this blog and on our Self Publishing News blog at http://blog.outskirtspress.com we refer to multiple books, as I did in that sentence above. In most cases, the books have a commonality to them, which, of course, is why they’re being mentioned together. In the case above, the commonality was that both books were Fandemonium Facebook Anthologies. In other cases, we might refer to our top 10 best selling books for a particular month, or a great selection of romantic books for Valentine’s Day, or a collection of books for Cinco de Mayo, as we did yesterday on our Outskirts Press blog.
Before Pinterest, in order to direct people to such a collection, one would first have to create a blog posting about it, as we did for the Cinco de Mayo books. But now, a variety of products can be collected together on a Pinterest Board, and you can point people/clients/customers/consumers to that specific board with one single link (as opposed to using multiple links as I did when referring to Fandemonium Volume 1 and Volume 2 in my previous post). The advantage of course is the “call-to-action.” Having one clear call-to-action is always more successful that having multiple links fighting for the click’s attention.
I’ll be talking more about getting the most from Pinterest in the future, but I wanted to mention that convenience factor while the applicable post was still fresh. So, with no further ado, you can see all the Outskirts Press Anthologies simply by clicking here (yes, on Pinterest).