Over the next few postings I’m going to examine the following screen shot that I took on Amazon when I entered the phrase “successful authors self publishing” into the Amazon search box on August 11. Sorry the graphic is so small; I had to make sure it could fit in this narrow column on this blog template. Basically, this is showing the first nine results of the search phrase. The 8th book is missing its cover image. There is an advertisement in the lower left-hand corner. And directly above the advertisement is an Amazon “promotion” for listmania lists.
Since we’re currently on the topic of the Highly Effective Kindle edition, I first want to draw your attention to the double exposure my book, The Highly Effective Habits of 5 Successful Authors, is receiving on the first page of this search results screen. I mentioned in a previous post that the $0.35 I make every time the Kindle edition sells is merely icing on the cake, and not particularly important to me. What is important is that when applicable search terms are typed into the Amazon search engine, my book cover appears TWICE. This, I feel, is one of the true benefits of the Kindle edition and is a concept I discuss to some degree in my book Sell Your Book on Amazon.
Getting a book to place on Page One of any Amazon search is an art onto itself, and there are many techniques and tactics an author can employ to reach such objectives. The value, therefore, of having a similarly-titled Kindle edition is that once you reach that objective on the search page, you are receiving “two bangs for your buck” through the visual repetition of your book cover and book title.
It’s hard to say whether The Highly Effective Habits of 5 Successful Authors is the very FIRST thing your eye gravitates to on the screen shot above. After all, it’s fighting for attention from the red ad in the bottom left corner, which has the advantage of being the single largest graphic image on the page. It’s also fighting for attention from those two obnoxiously bright yellow cover images along the left-hand side (and more on that in a future post). But among the actual results themselves, it might be fair to say my book attracts the most attention. Certainly it’s competing with the bright red Self-Publishing Confidential cover (which is an effective color AND an effective title); but my book has three things going for it that my “competitors” don’t – and by competitors, I mean the other books listed in this particular search, all of which are vying equally for the customer’s attention and dollars. Those 3 advantages are:
- there are two of the same graphics in the top 10 (thank you Kindle edition)- repetition matters
- the cover graphic isn’t white – see how book #1 and #6 get completely lost?
- the cover graphic is significantly bigger than all the other covers on the page
So we’ll discuss each of these elements of this screen shot in future posts…