Tag: how long does it take for Apple to approve an app

Apple

How long does Apple take to approve an app?

So exactly 1 week after we received the “Waiting for Review” email from Apple, we received the “In Review” notification.

The review of our Outskirts Press Free Publishing app took 4 hours and 38 minutes.  At 4:38 in the afternoon on Tuesday, one week after submitting it, we received the following notice from Apple:

Dear Outskirts Press,

The status for the following app has changed to Processing for App Store.

App Name: Outskirts Press Free Publishing App
App Version Number: X.XXXXX
App SKU: 01
App Apple ID: XXXXXXX

To make changes to this app, sign in to iTunes Connect and open the Manage Your Applications module.

If you have any questions regarding your app, click Contact Us in iTunes Connect.

Regards,

The iTunes Store Team

And then, 21 minutes later, we received this notice:

Dear Outskirts Press,

The following app has been approved. The status has changed to Ready for Sale.

If your contracts are not in effect at this time, however, your app status will be Pending Contract. You may track the progress of your contracts in the Contracts, Tax, and Banking module in iTunes Connect.

Note that it may take up to 24 hours before your app is live on the App Store. This delay is dependent upon any app availability issues.

App Name: Outskirts Press Free Publishing App
App Version Number: X.XXXXXX
App SKU: 01
App Apple ID:XXXXXXX

To make changes to this app, sign in to iTunes Connect and open the Manage Your Applications module.

If you have any questions regarding your app, click Contact Us in iTunes Connect.

Sincerely,

The iTunes Store Team

 

Apple

How long does it take for Apple to approve an app?

Over the past few months this blog has touched upon our on-going process to establish a developer account for Apple apps, get our certifications, get approval, and deal with their Customer Service when issues arose. Whew — all that finally got done and then we were faced with developing the actual application, which I’m happy to say is complete and now in Apple’s queue for approval.

So that brings us to the next part of the process, which is waiting for Apple to approve the application. “How long does it take for Apple to approve an app” you may be wondering.  It depends upon a couple of factors.  First-time apps from first time submitters/developers seem to take longer.  The “complexity” of the application itself also plays a role in the review time line. In general, it can range from a couple of days to a couple of weeks. I’ve even heard horror stories of review processes taking a couple of months (albeit, that involved several rejections and iterations of the app to achieve approval).   Then again, our developer approval process took months when it was theoretically only supposed to take days, so it’s anyone’s guess.

Our Outskirts Press free publishing app is relatively simple. It grabs various RSS feeds from our social communities and displays them within the APP so our authors (and potential authors) can keep up-to-date on the happenings and goings-on with self-publishing, book marketing, and Outskirts Press in general.  As a result, I don’t expect our app to take VERY long to approve.

The approval process is comprised of a number of steps, several of which we have already completed, and I’ll cover those steps next…