How long does it take for Apple to approve an app?

Over the past few months this blog has touched upon our on-going process to establish a developer account for Apple apps, get our certifications, get approval, and deal with their Customer Service when issues arose. Whew — all that finally got done and then we were faced with developing the actual application, which I’m happy to say is complete and now in Apple’s queue for approval.

So that brings us to the next part of the process, which is waiting for Apple to approve the application. “How long does it take for Apple to approve an app” you may be wondering.  It depends upon a couple of factors.  First-time apps from first time submitters/developers seem to take longer.  The “complexity” of the application itself also plays a role in the review time line. In general, it can range from a couple of days to a couple of weeks. I’ve even heard horror stories of review processes taking a couple of months (albeit, that involved several rejections and iterations of the app to achieve approval).   Then again, our developer approval process took months when it was theoretically only supposed to take days, so it’s anyone’s guess.

Our Outskirts Press free publishing app is relatively simple. It grabs various RSS feeds from our social communities and displays them within the APP so our authors (and potential authors) can keep up-to-date on the happenings and goings-on with self-publishing, book marketing, and Outskirts Press in general.  As a result, I don’t expect our app to take VERY long to approve.

The approval process is comprised of a number of steps, several of which we have already completed, and I’ll cover those steps next…