Help a Reporter Out at www.helpareporter.com is precisely the kind of site all business-people and authors should know about. Last week I had a great interview with the editor of Celebrity Parent magazine about Adventures in Publishing and Outskirts Press. This lead came entirely from HARO. In fact, it came from a HARO request I replied to in February of 2009. Yes, nearly a year later the editor contacted me for an interview! And what a wonderful and gracious person she was.
What’s the moral of that story? The Internet provides you with the means to cast as many fishing lines as possible into the virtual sea. You never know when you’re going to get a bite. But, to paraphrase Gretzky’s great quote — one of my favorites in case you can’t tell — you are guaranteed to miss 100% of the fish you don’t go after.