The fourth method for self publishing authors to add content to their YouTube channels is through the creation of “dynamic Google videos.” Frankly, at Outskirts Press we have just recently begun playing around with this. So it is not an “option” we officially offer, per se. At least, not yet. Instead, we use it in-house to recognize certain authors, grant perks to others, and in general offer something “extra” to select authors for one reason or another.
The creation of the video itself doesn’t have a lot of value — Google makes it incredibly easy to make these videos yourself — so the value we bring to the Platform Videos we produce for our authors is through the distribution of them to our social networks and video channels, which by and large, receive more traffic (and therefore more “views”) than an individual author’s channel.
Google has created this dynamic video generator to help Google brand THEIR value as a search engine. But with the right creative effort put behind it, our Author Platform videos successfully communicate the value Outskirts Press delivers by helping self-publishing professionals establish expertise and credibility in their field through the publication of high-quality books.
Here is an example: