As of today, over 250 people have voted for the winner in the Outskirts Press Best Book of the Year Award on this poll:
If you haven’t voted yet, now is the time. It has been interesting watching the results change as a result of specific marketing efforts. When the poll first opened on the 15th, it was publicized to our social community and a part of our widely-distributed e-mail newsletter. After that initial salvo, preliminary polling results had Doris in the lead, followed by Frank, and Robert in the #3 position.
Then, a couple of days ago, it seems Frank made some specific marketing efforts to increase his votes. Perhaps he conducted his own email campaign, or perhaps he notified his own circle of friends, family, colleagues, etc. He hasn’t informed us specifically what he has done, but the proof of his efforts is in the pudding of the polls. As of today, when I write this, his book has surpassed Doris’ in the public poll percentages. Congratulations, Frank! An author’s publishing platform is determined largely by marketing prowess. We shall see if Robert and Doris can keep pace with marketing efforts of their own through the rest of April.
By the way, this is a good lesson for marketing books in general. If you make a marketing effort, you will see tangible sales results. Just like the authors of our Top 10 bestselling books in March.
More about polls and their use on blogs in a few hours…
President of Outskirts Press 