Over the last couple of months I have been blogging about the steps Outskirts Press is taking to transition all our web properties and email communications to RWD (responsive web design), which allows for an aesthetic and functional user-experience that is seamlessly branded regardless of the type of device being used by our clients.
Those milestones were:
- Landings Pages
- Email Communication
- Author Webpages
- Outskirts Press External
- Outskirts Press Internal
Previous postings have discussed milestones 1-3. That brings us to the new RWD author webpages, which are going to become available soon for our authors.
Our current author webpages have not been updated since I programmed them way back in 2002. That’s a millennium in Internet-time! To say they desperately needed an update is an understatement.
And boy, did they get one!
The new RWD author webpages look great regardless of the device being used. It won’t matter if our authors’ customers are viewing them on a desktop (above), or a tablet…
… or a smartphone:
In addition to the “RWD-ness” of the new author webpages comes other commonplace conventions in this day and age, namely social media buttons, multiple format choices for paperbacks (hardbacks, when available) and Kindle, Nook, and iPad editions (when the author has published those versions).
As you can see from the examples above, I’ve linked my author webpage for Sell Your Book on Amazon to my Facebook account and my Twitter account, and as a result, those two links automatically appear on my author webpage in the upper right-hand corner on the desktop and tablet view, respectively. This social media functionality is reserved for our Ruby, Diamond, and Pearl authors (over 80% of our clients) and will also include availability for YouTube, Pinterest, Instagram, and Linked-In if authors have a presence on those social media sites.
Of course, linking each author’s webpage to his/her personal social media channels requires acquiring that information from each of our authors, and that’s the process we’ll talk about next time.