As followers of this blog know, I’ve been detailing our migration to RWD (responsive web design) at Outskirts Press for the past several posts. In my last post on the topic, I introduced our upcoming new Author Webpages, which are designed in full RWD and feature a slew of new features when compared with the “old” author webpages.
Among those new features are the author’s ability to connect his/her author webpage with various social media channels (like Facebook, etc.). See the top-right corner of the sample image below:
In order for each author’s webpage to be able to go to each author’s Facebook feed or Twitter account, or Pinterest board, etc., the author simply needs to add that information into their author account. Since January 1, authors have been able to EDIT their Author Profile information and supply us with the URLs to their respective social media channels so that when the Author Webpages are made available soon, those social media buttons will work perfectly.
A new “Social Media Details” section has been added to the Edit Author Profile screen. The Author Profile screen is where every Outskirts Press author can manage their Author Information (like their email address, their password, the method of receiving their royalties, and now — their social media preferences!)
The first field for “Facebook Awards Member” controls the author’s opt-in/opt-out preferences for our Facebook Achievements, which I’ve blogged about before. Basically, it allows an author to keep his or her Facebook followers apprised of publishing and marketing accomplishments and milestones automatically. It’s not a new field, but it is in a new place on the screen because it’s more appropriate under “Social Media Details.”
The other six fields are new, and this is where Outskirts Press clients can enter their personal URLs for six different social media channels: Facebook, Twitter, Instagram, YouTube, Linked-In, and Pinterest.
If an author doesn’t have a specific “presence” on any of those specific sites, he or she simply leaves it blank and that specific social media channel is omitted from the author’s new RWD author webpage. Of course, a preferable strategy from a marketing point of view would be to make sure you DID have a presence on each of them.
Speaking of having a social media presence, our January publishing promotion at Outskirts Press is giving away a FREE Author Platform Set-Up, which is a fast, convenient way to jump-start your social media marketing for when Outskirts Press has published your book. All the details of this amazing publishing giveaway can be found on our promotions page through January 2016.
Of course, for our already-published authors, the Author Platform Set-Up option is also a great marketing choice and is available from the Marketing Options screen in your Publishing Center.