Branding the new Outskirts Press

In my previous post, I announced the *new* Outskirts Press, which is scheduled to launch on August 1 with a new website for new authors, and new branding and new packages for everyone. As we gear up for that exciting launch, some new branding will start to “trickle” into our other online presences, beginning with this one.  For frequent readers of my blog, you know that “branding” is a common theme of my posts, and one goal for the launch of the New OP is consistency across all our various online channels.

So yesterday marked the launch of the new blog theme, and I’ll discuss a number of components of that theme today, so as additional Outskirts Press sites across the Internet re-brand themselves, those who are playing along can see what goes into a rebranding strategy.

I’ve taken a screen shot of this new blog, and I’ll discuss the following elements:

The first circled element is our trademarked logo.  We introduced this stylized dark blue/light blue logo back in 2010 in two iterations: a stacked version, like the one you see circled here, and un-stacked, horizontal version, in which “outskirtspress” ran together:


Say good-bye to that horizontal version. Part of our rebranding exercise is using one consistent trade-marked logo everywhere — the “stacked” version.   The logo and placement on my blog also matches (as closely as WordPress allows) the placement on our new website when it launches later this summer:

If you look to the upper-right of both images above you will see a menu that offers links to our shopping cart, our contact us page, our author login page, and our bookstore, respectively. Those links are duplicated on this blog, along with the main menu choices from the new website (publishing, marketing, and writing services).  Until the new site launches, those links on my blog go to the current versions of all those pages.

Outskirts Press operates four different, active blogs, and the arrow on the left of the image above points toward the “title” that will designate the brand-identity of each blog when they each re-launch with consistent branding over the next several weeks.   Also acting as a “brand-identity” is the photograph in the right column of this blog, which the second arrow is pointing to in the image above. In my case, it’s an updated picture of yours truly (the last one was taken in 2002, so I figured it was time for an update).

The last remaining element is the red box, which is a place-holder for the “header” image.  The new RWD Outskirts Press website will feature a rotating header image that features our monthly publishing, marketing, and writing promotions (as demonstrated by the “Save 10% on Amazon Look Inside” in that mock-up image above).   Will those monthly same images play a role in the branding of our various blogs in the same “header space”?  Stay tuned to find out.