The “O” is for Outstanding

We’re in the middle of discussing the *NEW* Outskirts Press rebranding and relaunch. The rebranding process is already underway, as we’ve been discussing over the past several weeks on this blog. And the relaunch of the NEW Outskirts Press website is scheduled for August 1. With the relaunch comes all new publishing packages, branding, and messaging.

New “stuff” often means new graphics. In the previous post I discussed the impending retirement of our horizontal Outskirts Press logo (we’ll be using the “stacked” version exclusively). Today I will discuss the introduction of the new “O” mark, which will play subtle and not-so-subtle roles in much of the rebranding effort.

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Our new suite of publishing service icons will prominently feature this “O” when the new publishing packages are introduced on August 1 on the new website (more on our new packages in the near future).  This “O” will also play a small role in the graphic design of some of our advertising efforts, both online and offline, as we roll out new advertising and marketing campaigns.

You can see the “O” being implemented already, as the new .ico image for our current website at http://outskirtspress.com:

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If your own website doesn’t yet have an .ico image, it’s easy enough to add one. Simply create a high-resolution graphic (1200 or 2400 dpi) in .jpg or .png format, and then use an .ico converter on the web (easy enough to find with a Google search) to convert the image into .ico format. Then upload that .ico file to your website’s root directory.  It’s a small thing. But in the world of self-publishing, small things often make all the difference. Which is why Top Consumer Reviews ranks Outskirts Press #1.