Congratulations to the Colorado Book Awards Winners

On Saturday, June 2nd, I co-hosted the annual Colorado Humanities Colorado Book Awards, in Denver, Colorado.


Here are the winners. Congratulations to them all!

Beautiful Flesh: A Body of Essays
, edited by Stephanie G’Schwind (Center for Literary Publishing, Colorado State University)

Children’s Literature
Can an Aardvark Bark?
by Melissa Stewart, illustrated by Steve Jenkins (Beach Lane Books, Simon & Schuster)

Creative Nonfiction
The Newcomers: Finding Refuge, Friendship, and Hope in an American Classroom
by Helen Thorpe (Scribner)

General Fiction
Midnight at the Bright Ideas Bookstore: A Novel
by Matthew Sullivan (Scribner)

General Nonfiction
Megafire: The Race to Extinguish a Deadly Epidemic of Flame
by Michael Kodas (Houghton Mifflin Harcourt)

Plundered Skulls and Stolen Spirits: Inside the Fight to Reclaim Native America’s Culture
by Chip Colwell (The University of Chicago Press)

Juvenile Literature
The Last Panther
by Todd Mitchell (Delacorte Books for Young Readers)

Literary Fiction
The Blue Hour
by Laura Pritchett (Counterpoint Press)

Dead Stop
by Barbara Nickless (Thomas & Mercer, Amazon Publishing)

Once Upon a Time . . . The Western: A New Frontier in Art and Film
edited by Mary-Dailey Desmarais and Thomas Brent Smith (5 Continents Editions)

Trophic Cascade
by Camille T. Dungy (Wesleyan University Press)

Science Fiction/Fantasy
A Borrowed Hell
by L. D. Colter (Shirtsleeve Press)

Trafficked: A Mex Anderson Novel
by Peg Brantley (Bark Publishing)

Young Adult Fiction
When Dimple Met Rishi
by Sandhya Menon (Simon Pulse, Simon & Schuster)

The difference between “cause marketing” and “philanthropy”

Or, I guess I should really call this posting “The little gray area between cause marketing and philanthropy.”   

Cause marketing, basically, refers to a mutually beneficial relationship between a for-profit business and a non-profit organization.  The term more broadly encompasses any marketing endeavors involving charitable causes.  Philanthropy, on the other hand, simply involves a corporate donation to a non-profit charitable organization (usually tax deductible).

I mention this because in my mind Outskirts Press has always been a philanthropic organization that is also involved in cause marketing.  I’m not sure I agree that the two terms are mutually exclusive, or perhaps, if they are, that simply demonstrates a lack of effort by the P.R. department of the philanthropic organization.  

For example, you can donate thousands of dollars in books to the Children’s hospital — as Outskirts Press has done in the past through its involvement with the Children’s Literacy and Education Foundation — and that can be both a  philanthropic act (a pure corporate donation), and can also fall within the definition of “cause marketing” once you mention the donation on a blog or among your social networks, since ostensibly, your company is marketing the good will among your clients or customers that results from charitable donations. 

In our case we would typically write and distribute a press release about the donation.  And we would take (and subsequently circulate across our social networks) a photograph of the red wheelbarrow full of books in front of the Children’s Hospital logo. 

You see, philanthropy AND cause marketing. I have other examples I’ll discuss next, including our donations to the Colorado Humanities, and our upcoming Facebook Anthology – the royalties for which go to a charitable organization.

Outskirts Press Sponsors Colorado Humanities Colorado Book Awards

My last two posts have mentioned our recent “Best Book” winner, Irv Sternberg, and this post is no exception.  The December promotion in which we sought one amazing manuscript to publish for free provided a wonderful opportunity to reward a talented author.  And Mr. Sternberg provides a nice segue of sorts to this posting’s topic – which is about the Colorado Humanities and their annual Colorado Book Awards.  You see, Irv’s prior book, Neptune’s Chariot, was a Colorado Book Awards finalist last year.

Tomorrow, the Colorado Book Awards are being awarded at the Doerr-Hosier Center in Aspen on June 25th, the last day of the week-long Aspen Literary Festival.   Outskirts Press is a premiere sponsor of the Colorado Center for the Book and its Colorado Book Awards and I will be on-hand at the event to assist with the distribution of the awards.  For a full list of the finalists, please visit the Colorado Humanities website here. Congratulations to them all!

Colorado Humanities publishes with Outskirts Press

Our first book for Colorado Humanities was published at the end of April.  The title is 2010 Student Literary Awards Anthology: Winning Art, Poems and Letters by Colorado Students.

As the title suggests, it is an anthology of the winning entries in this year’s Student Literary and Art awards, held by the Colorado Humanities and sponsored by Outskirts Press.

It is a beautiful full-color publication at the 5.5″ x 8.5″ trim size, which we made available earlier this year. Proceeds from the sale of the book support the literacy and art programs of Colorado Center for the Book.

You can read the full press release by clicking here and you can purchase the book on Amazon by clicking here.