I know I should be discussing the proofing process at Outskirts Press, and I will get back to that next week, but in celebration of our passing 5,000 fans on our Outskirts Press Facebook Page, I wanted to mention some of the new apps we added to not only encourage more participation from our FB friends, but to give them recognition for that participation, as well. Of course, anything that I discuss regarding Facebook is a little up in the air, since apparently, the Fan Pages on Facebook will be changing to a new design on March 30. But if the “Preview” is to be believed, this new design will incorporate the oft-debated “Timeline” design that Facebook unveiled for the Personal pages a little while ago. This re-design shouldn’t affect what we’re doing with our Fan Recognition Programs, which I’ll discuss now:
The first is a “Fan of the Week” award, which will publicly recognize a random fan of our Facebook page for participation on our wall — which gives public kudos to fans who have actively engaged in liking something, commenting on something, or posting something. Each week, a new Fan will be chosen, recognized on our wall, and will be featured on a new Fan of the Week page on our Facebook Page, with his/her user profile “up in lights.” The purpose, of course, is to encourage other fans/friends to participate, so they will become the next Fan of the Week. The more you participate, the greater your chances to be chosen as the Fan of the Week.
To that end, we also launched a Top Fans app, which goes one step further. Every Sunday we will recognize the top weekly fans who are responsible for the most likes, the most comments, and the most posts. The top 5 fans in each category will be listed on a new Top Fans leader-board page, along with a 4th category, recognizing the fans who have accumulated the most “points” overall (with certain engagements — likes, comments, posts — earning a certain number of points).
And in the coming months we will be launching our Facebook Publishing Awards, where certain milestones our authors reach in the publishing and marketing process are automatically broadcast to all their Facebook friends. People closely watching my personal FB page may have noticed the first such Award come across my newsfeed a couple of weeks ago. This will be a great way for us to help our authors better establish and earn the public recognition they deserve for their impressive accomplishment — successfully publishing and marketing a great looking, high-quality book!
And if there’s any doubt that all this “stuff” I’m talking about in regard to Facebook (including the tactics I covered yesterday) contribute to significant increases in social media “reach,” one need only look at this recent graphic generated by Facebook Insights for our Facebook Page: